Last month, Kevin Indig, the former director of SEO at Shopify, wrote, “How Google decides which products to show isn’t clear to me at this point. They don’t overlap with products in the organic shopping carousel on the page.” According to PracticalECommerce, Google's experimental "Search Generative Experience" (SGE) will seek new perspectives and prioritize search answers in a new way. And this has a ramifications for your performance advertising, Google Merchant Center, reviews and PR.
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