WHERE
RETAIL
HAPPENS

The conference for eCommerce operators

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WHY GROW?

Most retail conferences miss the mark - overwhelming networking, generic content and pushy vendors. GROW is built differently.

Here’s how we make it actually worth your time:

ITS INTENTIONAL.

GROW delivers a thoughtfully curated experience - limited vendor presence, and high-impact content from the brands you want to learn from. You hear directly from leaders at major brands like Vuori, Good American, Glossier & Ritual - and walk away with real lessons to apply immediately.

ITS APPLICABLE.

Being surrounded by brands at a similar stage - or just ahead of you - means every session hits home. And everyone you meet is relevant: C-suite, operators, decision-makers & real peers who understand what you’re working on. You always leave GROW with a real "to-do" list & strategies you can put to work immediately.

ITS REAL.

The conversations at GROW go deeper than surface-level intros or elevator pitches. There’s plenty of time to connect with other brand leaders & tech providers in a way that feels natural - not forced. You walk away with fresh perspective & trusted connections that you can lean on long after the conference - for feedback, ideas, support and real growth.

JOIN US
IN NEW YORK CITY

GROW NY

SEP 25-26, 2025 CENTER415

Join 800+ eCommerce leaders for 2-days of learning, networking & real conversations in Midtown Manhattan.

EXPERT SPEAKERS

Hear from proven leaders across online growth, retention, CX, operations & much more - sharing what’s actually working (and not working) at today’s best brands.

LEARN.

PURPOSEFUL, HIGH-IMPACT NETWORKING

Meet senior operators from brands like yours. With hundreds of hand-picked-attendees & curated experiences built for real conversations, GROW makes it easier - and faster - than ever to build meaningful connections that last.

1-1 MEETINGS

Thoughtfully matched, 1-1 meetings that directly connect you with other brand leaders & relevant vendors too - No random pitches or pushy sales tactics. Just short intros with the right people, tailored to your current tech stack priorities.

CONNECT.

ROUNDTABLES

Our interactive, small-group sessions cover topics like paid ads, attribution, retention, post-purchase experience, conversion optimization, and AI-driven workflows. Expect fresh perspectives & practical takeaways

EXHIBIT HALL

Our reimagined exhibit space brings you face-to-face with the top SaaS tools & agencies in the space - recommended by our attendees. Hear their current client success stories & build relationships that go beyond the sales pitch.

EXPERIENCE.

WHERE RETAIL MEETS FUN

Often imitated, never matched - GROW has been known for its high-energy atmosphere and the most fun retail conference experience since 2019. Enjoy our legendary pre-parties, afterparties, and open bar, all paired with great food and even better conversation.

HAVE FUN.

CLAIM TICKET + $500

MEET YOUR
SPEAKERS

GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:

ALEXANDER URUCHURTU

Chief Product & Innovation Officer, Dr. Squatch

As a brand known for bar soap, we knew we needed to be really thoughtful about how and when we would launch body wash (the market is significantly larger). Turns out that most body wash is not real soap, it's synthetic cleanser. Those that are real soap can be runny and harsh on the skin. So we spent over two years developing a thick, natural and real soap body wash that provides all day moisturization and smells amazing. It's the perfect complement to our cold process bar soap, and now it's ready to be shared with the world! So stop being a dirty little boy. Ditch the synthetic cleanser and grab a few bottles of Dr. Squatch Body Wash, for men who prefer natural.

BEN YAHALOM

CEO, True Classic

Ben is a data-driven & human-centric business leader obsessed with exponentially growing companies by developing and implementing innovative strategies. Ben lives by the following core principles:

You're the avg. of the 5 people you spend the most time with: build an extraordinary environment & constantly refine.
Done is better than perfect: stay biased toward action.
Be 1% better today than yesterday: relentlessly make incremental improvements.
Education is a lifelong journey: learn something new every day.
Giving is a gift: unconditionally give first and great things will follow.

Katie Kitchens

Co-Founder, FabFitFun

Acquiring customers in today’s saturated eCommerce landscape is tougher—and more expensive—than ever. From AI-powered targeting and conversion-optimized landing pages to influencer collaborations and untapped paid media tactics, discover how FabFitFun is staying ahead of the competition.

Harry Roth

Director, eCommerce, AS Beauty

Zero party data isn’t just a buzzword in 2025 — it’s the key to building personalized experiences that drive real revenue. In this tactical fireside chat, hear how AS Beauty’s Director of Ecommerce, CRO & Customer Journeys, Harry Roth, uses zero party data to personalize every step of the customer journey — from lead capture and guided selling quizzes to retention marketing and onsite experiences.

Sara Ahmed Holman

CCO, Bobbie

Sara share how Bobbie is integrating digital strategies with in-store experiences to maximize sales and customer engagement. From leveraging first-party data and AI-driven personalization to optimizing omnichannel checkout and fulfillment, Sara's panel will unpack the tactics that are driving higher conversions both online and in-store.

Brooke Cullison

Director, eCommerce & Media, Liquid I.V.

Direct mail is making a serious comeback — not as a throwback, but as a high-performing growth channel for modern eCommerce brands. In this session, hear how leading marketers are using direct mail to drive acquisition, boost retention, and cut through the noise of saturated digital channels. From creative that converts to segmentation strategies and real-time tracking, Brooke's panel breaks down what it takes to make direct mail measurable, scalable and profitable.

Michelle Carrara

VP, Growth & Analytics, Boll & Branch

DTC brands often concentrate heavily on lower-funnel channels and immediate goals, which makes expanding into brand awareness campaigns a significant challenge. Michelle's session examines Boll & Branch’s strategic use of linear and streaming TV to effectively and efficiently tap into high-visibility inventory - including the critical role of diverse inventory, robust measurement, and dynamic strategy in fostering sustainable growth across various marketing stages.

Matthew Seifert

VP, CRM, Pretty Litter

Loyalty is more than just points - it’s a growth engine. In this session, we’ll break down what today’s most effective loyalty programs actually look like, from reward structures that drive repeat purchases to retention strategies that build long-term brand love. You’ll hear real-world insights on what’s working (and what’s not), how to personalize rewards at scale, and how to align loyalty with LTV, community, and customer experience.

DAVID BAKER

Chief Digital Officer, Beekman 1802

David goes beyond the basics of TikTok Shop to explore what high-performing brands are doing to scale efficiently and sustainably. We’ll dive into data-backed strategies for optimizing SKU selection, leveraging creators as performance channels, and integrating TikTok Shop into your broader eComm and media mix. Hear how seasoned operators are navigating attribution, margin compression, and TikTok’s evolving algorithm.

Kelly Murphy

General Manager, LOLA

Kelly's experience at agencies, startups, and Fortune 500 corporations spans omnichannel business strategy with a focus on DTC and ecommerce; marketing, particularly growth and performance marketing; and digital product. Kelly serves as General Manager at LOLA, a clean feminine care brand disrupting the period care and sexual wellness categories.

APPLY TO ATTEND

MEET YOUR
SPEAKERS

GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from: