GROW LA

The wait is over! Step inside for our first day of powerful insights, game-changing strategies & networking.

The ultimate morning meetup for eCommerce leaders. Kickstart your day with fresh insights, meaningful connections & great conversations with good coffee & pastries.

Get ready to ignite your day! Join us as we set the tone for an action-packed conference with opening insights, key industry trends and a powerful welcome from our expert hosts. Expect energy, inspiration & a roadmap for what’s ahead. Let’s make it happen!

In today’s competitive eCommerce landscape, acquiring customers is just the beginning—maximizing their lifetime value (LTV) is the real game-changer. Join this exclusive keynote with Dhruv Patel, CEO, Aftersell + Ben Yahalom, CEO, True Classic as they reveal how to leverage AI-driven product recommendations to create hyper-personalized shopping experiences, increase average order value (AOV), and foster long-term customer loyalty. You’ll learn how AI is transforming eCommerce by analyzing customer behavior, predicting purchasing patterns, and delivering tailored product suggestions that boost conversions and retention. Discover the strategies that have helped True Classic scale profitably while maintaining a strong brand identity and customer-first approach.

Whether you’re looking to enhance your post-purchase funnel, refine your upsell and cross-sell tactics, or future-proof your business with AI-driven insights, this session will provide actionable takeaways to help you go beyond the checkout and build a more profitable, customer-centric brand.

Discover how AI-powered attribution models are enhancing marketing efficiency & maximizing ROI for three $100m ARR online retailers. This deep-dive panel explores AI-driven solutions that provide deeper insights into customer journeys, optimize ad spend & improve campaign performance. How do they work? You’ll learn how to implement advanced attribution strategies to make data-driven decisions & refine your entire marketing approach for gamechanging results.

Acquiring customers in today’s saturated eCommerce landscape is tougher—and more expensive—than ever. So how do the biggest brands break through the noise, lower acquisition costs, and scale efficiently? In this data-driven session, two CMOs will unveil the most effective customer acquisition strategies that drive real, measurable growth. From AI-powered targeting and conversion-optimized landing pages to influencer collaborations and untapped paid media tactics, discover how these $100m+ ARR brands are staying ahead of the competition. Learn how to maximize ROI across paid and organic channels, build high-intent audiences, and create acquisition funnels that don’t just attract customers—but keep them coming back. So, if you’re looking to refine your growth strategy, reduce dependency on expensive ad platforms, and scale profitably, this session will deliver actionable insights to help you win in even the most competitive markets.

Relying solely on Meta for customer acquisition is no longer a sustainable strategy - rising costs, increasing competition, and evolving privacy regulations demand a diversified approach. In this keynote session, we’ll explore the next frontier of digital advertising: underutilized channels that are delivering real, scalable ROI. Discover how two household-name online brands are tapping into TikTok, programmatic display, CTV, and emerging ad platforms to drive cost-effective customer acquisition. Learn which channels work best for different audiences, how to optimize creative for each platform and how to build a cross-channel strategy that de-risks your growth. If you’re looking to reduce dependency on Meta, improve ad efficiency, and uncover new pathways to scale, this session will equip you with the playbook to stay ahead in an evolving digital landscape.

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day!

During this break, you can also join five interactive tables, featuring five deep-dive discussions. Discuss key approaches & technologies that help retail operators solve their most pressing challenges. 

TABLE 1: Purposeful Leadership: Managing organizations & growing teams successfully

TABLE 2: Operationalizing AI in daily eCommerce management

TABLE 3: Customer acquisition tactics in competitive markets

TABLE 4: AI and the future of eCommerce - The good & the bad

TABLE 5: Increase CLV, decrease ad spend with an engaging loyalty program

More than ever, shoppers are moving fluidly between online & offline experiences, expecting seamless engagement at every touchpoint. Where are your customers right now? And how are you bridging the gap to drive conversions across both channels? Join Heads of Growth & Innovation from Dr. Squatch, OSEA, Checkmate & Magbak as they share how they’re integrating digital strategies with in-store experiences to maximize sales and customer engagement. From leveraging first-party data and AI-driven personalization to optimizing omnichannel checkout and fulfillment, this panel will unpack the tactics that are driving higher conversions both online and in-store. Whether you’re an eCommerce brand exploring retail expansion or a brick-and-mortar business looking to enhance your digital presence, this session will deliver the very latest actionable strategies to unify the shopping experience & drive measurable growth. Don’t miss it!

In an era of rising CAC & fragmented consumer behavior, a strong upper-funnel strategy is essential for sustainable growth. But how do you build brand awareness while ensuring your marketing efforts translate into real conversions? This session dives into the power of creative diversification, influencer scaling, and brand awareness initiatives to drive full-funnel impact. Learn how top brands are testing new creative formats, leveraging influencers beyond one-off campaigns, and building brand affinity through storytelling and community engagement. Discover which platforms and content types are delivering the highest returns and how to measure success beyond just last-click attribution. If you’re looking to future-proof your marketing strategy, expand beyond direct response ads, and build a brand that resonates long-term, this session will provide the playbook for upper-funnel success.

Email and SMS remain two of the most powerful channels for driving customer engagement—but with inboxes more crowded than ever, standing out requires a smarter approach. This session will explore the newest tactics and technologies brands are using to cut through the noise, boost retention, and drive revenue. Learn how three top eCommerce brands are personalizing campaigns at scale, optimizing send frequency, and leveraging automation to create seamless customer journeys. Discover the latest in segmentation, A/B testing, and compliance best practices to maximize deliverability and engagement. Plus, get insights on how AI and predictive analytics are transforming email and SMS into conversion-driving powerhouses. If you’re looking to refine your retention strategy, improve open and click-through rates, and turn email and SMS into high-performing growth channels, this session is a must-attend!

Every visitor to your site is a potential customer—so how do you ensure they convert? In this session, we’ll take a deep dive into the latest conversion rate optimization (CRO) tactics, UX enhancements, and behavioral data strategies that turn browsers into buyers. Learn how top eCommerce brands are optimizing site speed, streamlining navigation, and leveraging A/B testing to remove friction from the buying journey. Discover how behavioral data and AI-driven personalization can create tailored shopping experiences that drive higher engagement and sales. Plus, gain insights into mobile-first design, checkout optimizations, and trust-building strategies that increase conversion rates across all touchpoints. If you’re looking to maximize every site visit and turn more traffic into revenue, this session will equip you with actionable, data-backed strategies to boost conversions and scale profitably.

Laptops closed please! It’s time to eat a very tasty lunch!

Then join four interactive tables, with four deep-dive discussions. Discuss key approaches & technologies that help retail operators solve their most pressing challenges.

TABLE 1: CTV Advertising Strategies for eCommerce

TABLE 2: Launching New products & international expansion

TABLE 3: What is the best way to use SMS for customer engagement?

TABLE 4: Real-world AI use cases for eCommerce brands

Get ready for a big afternoon! Join us as we set the tone for an action-packed PM with new topics & the latest trends. Expect energy, inspiration & a roadmap for what’s ahead. Let’s go!

Liquid Death isn’t just selling water—it’s building a movement. In this exclusive fireside chat, Dan Murphy, SVP - Marketing at Liquid Death, sits down with Adham Aljahmi, VP - Growth at Magbak, to break down how the brand has mastered the art of disruptive storytelling, viral marketing, and cultural relevance. From outrageous ad campaigns to collaborations with icons like Travis Barker and Martha Stewart, Liquid Death has rewritten the rules of brand marketing—blending humor, shock value, and social impact to create a fiercely loyal fanbase. Learn how they turn unconventional ideas into shareable moments, leverage social media to spark organic engagement, and use content to drive not just brand awareness, but real sales. If you want to understand what it takes to create a brand that people don’t just buy but obsess over, this session will deliver behind-the-scenes insights and actionable takeaways from one of the most talked-about marketing teams in the game.

Influence in eCommerce goes beyond paid ads—it’s about building authentic, engaged communities that drive long-term brand loyalty and advocacy. In this session, Jim Lee, President & COP of Crunch Labs, and Nicole Harvey, Influencer Marketing & Community Partnerships Lead at Recharge, join Todd Gilchrist, Senior Editor at Variety, to explore how brands can harness influencer partnerships, community-driven marketing, and organic engagement to scale sustainably. Jim Lee brings expertise from Crunch Labs, founded by YouTube engineering sensation Mark Rober, where content and storytelling fuel growth. Nicole Harvey leads influencer marketing and community partnerships at Recharge, helping brands use membership models, ambassador programs, and influencer relationships to boost retention and LTV. Moderated by Todd Gilchrist, this discussion will dive into moving beyond transactional influencer deals and into long-term community-building strategies that drive sustainable success.

As customer acquisition costs continue to rise, brands must rethink their approach to growth by focusing on true incrementality—ensuring that every marketing dollar spent brings in net-new customers. In this session, Mark McMaster, VP - Performance Marketing at Nift, joins this exclusive panel to explore how brands can navigate today’s shifting media landscape and leverage new channels for efficient, scalable acquisition. With deep expertise in performance marketing and data-driven growth, Mark will break down how brands can measure incrementality across paid media, optimize spending across platforms, and tap into underutilized channels for more sustainable expansion. Expect actionable insights on balancing brand awareness with direct response, testing emerging acquisition strategies, and future-proofing customer growth in a rapidly evolving digital ecosystem.

Connected TV (CTV) is revolutionizing eCommerce advertising, offering brands a powerful way to reach engaged audiences beyond traditional digital channels. In this session, we’ll explore the latest best practices and innovative approaches that are driving measurable sales through CTV. Learn how leading eCommerce brands are leveraging data-driven targeting, shoppable ads, and cross-device attribution to turn TV screens into high-converting customer touchpoints. Discover how to optimize creative, track performance, and integrate CTV seamlessly into your broader media mix to maximize ROI. If you’re looking to tap into the next wave of performance marketing and unlock new scalable growth channels, this session is a must-attend.

After a day packed with insights and connections, it’s time to kick back, grab a drink & relax. Join us at the Directors Guild bar, where great conversations flow as freely as the cocktails. Whether you’re sealing deals, swapping ideas, or just celebrating a day well spent, this is your chance to hang with the very best people across our industry.

We can’t wait to see you tomorrow for another full day of learning & networking!