LA FALL AGENDA

Wednesday October 23

IMORNINGmorningmornin

MORNING

MORNING

  • Scan your QR code at the entrance and join us bright and early for coffee, breakfast, and networking with new friends. We'll kick off an inspiring day filled with engaging sessions, collaborative workshops, and opportunities to connect with others. You'll leave with fresh ideas and valuable relationships to help move your online business forward.

  • Join Elise de Saint Didier, Partner, Chameleon Collective as we begin GROW LA 2024!

  • Speakers: Joe Cannon, SVP, Growth, Hyperice + Steph Smith, VP, Marketing, Hyperice

    Hyperice, a brand renowned for its association with elite athletes and top sports leagues, has broadened its reach beyond the locker room. By forming strategic partnerships with lifestyle brands like Westin, Nike, Best Buy, Equinox, and Delta, Hyperice is introducing its innovative wellness technology to a wider audience. This session will explore how these collaborations started, how they are progressing and how they are helping the brand connect with everyday consumers - making wellness accessible and relevant in various facets of daily life, from travel to fitness.

  • Speakers: Aaron Jones, VP, eCommerce & Media, Liquid I.V. & Unilever + Rich Wylie, Commerce Product Partnership Lead, TikTok

    Liquid I.V. has found tremendous success on TikTok using a multi-faceted strategy that blends ads, TikTok Shop, organic content, and strategic partnerships with creators. Not only have they mastered TikTok's different ad formats, they are also a top seller on TikTok Shop, using the full suite of features from Live Shopping to deals. They've also emerged as a leader in Affiliate marketing, getting hundreds of creators to participate in their #FuelYourPlaycampaign. As a Shopify Plus merchant, they use the Shopify channel on TikTok to deepen their strategy across paid media and TikTok Shop. Throughout all their success, Liquid I.V. continues to innovate and experiment with new ways of using TikTok. This talk between Rich Wylie, Commerce Product Partnerships Lead at TikTok, and Aaron Jones, VP, eComm and Media at Liquid I.V. will look at the brand's journey on TikTok and strategies to unlock success on the platform.

  • Speakers: Lisa Mastela, Founder & CEO, Bumpin Blends + Alea Holmes, Manager, Customer & Content Marketing, Recharge

    In today’s routine-driven marketplace, forward-thinking brands are focused on building their businesses around their ideal customers to drive sustainable growth and long-term success. Join Lisa Mastela, Founder & CEO, Bumpin Blends, and Alea Holmes, Head of Customer and Content Marketing, Recharge, as they discuss how brands can seamlessly integrate into customers' daily routines and craft exceptional experiences to earn a permanent place on their customers' shelves.

  • Speakers: Nargiza Dakmak, Director of Ecommerce, Bonafide Health + Anya Geimanson CEO, Visually.io

    Bonafide Health, a 9-figure brand saw a 30% revenue increase through testing and personalization. Previously, A/B testing was resource-heavy, costly, and slow. Now, AI-powered tools allow tests to be set up in minutes without any coding required. In this talk, we’ll share step-by-step actionable frameworks and specific testing ideas to help you unlock similar growth for your brand.

  • If you're in the theatre stage, stay right there! As soon as stage talks conclude, walk up to the stage and join a tech table discussion of your choice.

    Each table focuses on a specific retail challenge or trend, offering deep dives, actionable insights and the opportunity to ask questions in a collaborative, informal setting. Bring your challenges and ideas to the table for productive, solution-oriented discussions!

    TABLE 1 (theatre stage): Influencer Marketing without the Manual Stuff - Brian Nguyen, Brand Partnerships Lead, Archive

    Discover how Archive helps brands like Allbirds, Quest, and HexClad drive results with AI-powered UGC tracking and social listening, growth and discovery tools, and shoppable videos.

    In this 40-minute demo discussion, learn how to:

    • Capture and manage your brand’s UGC effortlessly

    • Boost your website conversions with shoppable content

    • Refine your strategy with our Creator Search and Competitor Insights

    Join us to see how Archive can streamline your marketing efforts and grow your brand!

    TABLE 2 (theatre stage): Empowering Customer Loyalty & CX Through Fulfillment - Meredith Hall, Director of Business Development, Flowspace

    As the cost of customer acquisition continues to rise, customer retention has become even more pivotal. How can brands leverage better visibility within their supply chain and emerging AI technologies to deliver a stronger customer experience?

    TABLE 3 (theatre stage): Don’t Forget to Text: The Key SMS Strategies to Implement Before, During and After BFCM - Sam Boyd, VP, Sales, Postscript

    In this session, discover essential SMS strategies to boost engagement and sales throughout Black Friday and Cyber Monday. Learn how to craft timely, targeted messages that drive conversions before, during, and after the shopping frenzy, ensuring you maximize revenue and customer retention. From building anticipation to following up with personalized offers, this session will equip you with actionable tips to enhance your SMS marketing approach

    SHEIN LOUNGE roundtable (SHEIN lounge): Capturing Gen Z: eCommerce Strategies Beyond the Click - Macinn Iwahiro, Senior Marketplace Operations, SHEIN Marketplace

    As digital natives, Gen Z’s expectations are reshaping online retail. We’ll examine strategies to capture their attention, including leveraging social media, crafting creative assets to streamline conversion, and expanding to new channels. Discover how to build long-term loyalty with this influential generation. With direct insights from experts at SHEIN, explore the unique characteristics and preferences of Gen Z consumers in the e-commerce landscape.

  • Networking and discussions in the exhibit hall. Chat with our kiosk hosts to explore the latest innovations & solutions to add to your tech stack.

  • Rejoin Elise de Saint Didier, Partner, Chameleon Collective for more theatre stage sessions at GROW LA 2024!

  • Speakers: K.C. Clarke, VP, Marketing, Chemical Guys


    DTC businesses have the unique challenge of needing to cut through all of the noise without having a budget to match older, established brands. So brand awareness is more important than anything - your audience needs to not only know that you exist, but how you’re different, and why. If you’re struggling with that message, this session will set you at ease, with our experts covering everything you need to know to build brand awareness in 2025 the right way. 

  • Join Greg Scott, CEO, Boutique Brands alongside special guests Gautam Goswami, CEO, CommentSold & Videeo and Ethan Kramer, Managing Partner, Agital for an engaging panel discussion on how Videeo is transforming the way brands connect with Gen Z and millennial shoppers. This session explores how Videeo seamlessly integrates with Shopify to create immersive shopping experiences that drive engagement and conversion and uncovers why top retailers and agencies are choosing Videeo to unlock new levels of growth and customer engagement in the evolving retail landscape

  • Speakers: Casey Jones, Sr. Paid Media Manager, Saatva + Jessica Carlson, Sr. Director, Brand Marketing, Manscaped + Matt Giannetti, Head of Platform Solutions, Tatari

    In this session, MANSCAPED and Saatva will reveal their winning strategies for customer acquisition as they gear up for the critical BFCM and holiday shopping season. From media execution to creative approaches, discover how these brands integrate linear and streaming TV into a broader marketing strategy to drive maximum impact.

  • Speakers: Michelle Razavi, Founder & CEO, Elavi + Jacob Clarke, Head of Customer Success, Aspire

    Find creators in half the time with the only influencer marketing platform with inbound and outbound discovery for creators, customers, ambassadors, and affiliates.

  • If you're in the theatre stage, stay right there! As soon as stage talks conclude, walk up to the stage and join a tech table discussion of your choice.

    Each table focuses on a specific retail challenge or trend, offering deep dives, actionable insights and the opportunity to ask questions in a collaborative, informal setting. Bring your challenges and ideas to the table for productive, solution-oriented discussions!

    TABLE 4 (theatre stage): Feeling FOMO? It’s time to elevate your checkout experience with Retail Media Solutions - Eric Venosdel, VP, Advertising Operations, Fanatics + Brian Hogan, EVP & GM, Fluent

    Today’s customer journey extends beyond the sale, demanding tailored engagement at every touchpoint. By integrating personalized post-purchase offers, you can enhance your customer experience and drive sustained growth. This session will explore how to balance revenue-driven strategies with customer-centric engagement tactics to ensure your brand stays agile and competitive in the evolving retail landscape. Don’t miss out on this opportunity to elevate your checkout experience and build stronger customer relationships

    TABLE 5 (theatre stage): Does Sustainability in Packaging Actually Matter? A Deep Dive into the Tension Between Ethics, Branding, and Profitability - Saloni Doshi, CEO & Chief Sustainability Officer, EcoEnclose

    While shoppers express growing concern for eco-friendly practices, research shows that product quality, brand image, cost, and sustainable packaging are all critical factors driving purchasing decisions. In an age where budgets are tight, price sensitivity is rising, and accusations of greenwashing are rampant, brands find themselves walking a fine line. They’re criticized for not being sustainable enough, yet their motives are questioned when they try. How can brands effectively navigate this complex and often contradictory landscape?

    TABLE 7 (theatre stage): Unlocking Television: How Commerce Democratizes Access for SMBs - Evan Moore, SVP, Commerce Partnerships, NBCUniversal

    Join this roundtable discussion on how businesses of all sizes can leverage the power of commerce to drive media effectiveness. The roundtable will focus on how commerce is a key to accessing premium IP, accelerating growth and scale, and competing for audience impact and purchasing power in today’s fragmented media landscape. Explore new opportunities for small and medium-sized brands to break into the TV marketplace through strategically leveraging the power of commerce and shoppable storytelling.

  • Head upstairs (floor 1) for the T3 Micro table discussion. But hurry, only 15 seats are open at the table!

    Bridging the Gap: How to Connect Your Online and In-Store Experiences for Maximum Conversions - Vera Koch, CMO, T3 Micro

    Where do all your marketing touch points lead to? If you’re spending money on paid ads, social, email, and more but they’re not all connected to your in-store environment, you’re definitely losing IRL conversions. The very best omnichannel strategies make sure that your audience is moving through the funnel and eventually hitting the “buy” button, both online and in-store. In this tactical classroom, our experts make the case for in-store retail, explain their own path to getting there, and outline how to actually connect the dots between online and offline in terms of KPIstion

AFTERNOONAFTERNOONAF

AFTERNOON

AFTERNOON

  • Join us for an exciting afternoon of theatre stage talks, interviews and panel discussions from leading brands and technology providers.

  • Speakers: Mike Scalise, Sr. Director, Customer Success, MNTN + Nidhi Velusamy, Sr. Performance Marketing Manager, The Honey Pot

    You know the quote: “Life is like a box of chocolates. You never know what you’re gonna get.” That’s nice for life and all, but the same definitely can’t be said of Connected TV. Unlike linear campaigns, CTV allows you to granularly target audiences and measure its impact, so retail marketers, advertisers, and business leaders get an accurate sense of what they’re actually going to get when they advertise on the biggest screens in the home. The Honey Pot, an intimate care company, embraced CTV for its ability to reach their audiences where they're at. But what started as a brand awareness strategy has evolved alongside CTV’s performance capabilities to produce even more results. So settle in — yes, just like Forrest on that bench — because we’re going to tell you their story.

    Join MNTN and The Honey Pot for an insightful conversation about how their retail brand has grown with Connected TV. They’ll discuss:

    • The importance of CTV to reaching the right households

    • How performance metrics have been the cherry on top of their CTV strategy

    • Strategies for growth as CTV continues to develop as a channel

  • Speakers: An Executive from Instant One + retail client

  • Speakers: Richard Mashiko, Head of Growth & Finance, She’s Birdie + Jean Dees, Head of Influencers & Affiliates, Solawave + Noah Tucker, CEO & Founder, Social Snowball

    In this session, explore how brands can leverage influencer and affiliate marketing to drive massive results during Black Friday and Cyber Monday. Learn strategies to scale your campaigns, partner with the right influencers, and track performance effectively. Our experts will share proven tactics for building high-impact collaborations that increase brand visibility and maximize sales during the year’s biggest shopping event.

  • Speakers: Catherine Hoffman Seaton, VP, Marketing, Windsor + Aaron Zagha, CMO, Newton Baby

    According to the latest research, most DTC companies spend 85% of their ad budget on Google and Facebook. But is that the right call? The ad landscape has changed so much over the past year that hitting the right audience on the right platform is harder than ever. Through small group discussion, our speakers will review your approach and correct your path where necessary. First, by breaking down their own ad spend and then by sharing their hard-won lessons to improve your own strategy!

  • If you're in the theatre stage, stay right there! As soon as stage talks conclude, walk up to the stage and join a tech table discussion of your choice.

    Each table focuses on a specific retail challenge or trend, offering deep dives, actionable insights and the opportunity to ask questions in a collaborative, informal setting. Bring your challenges and ideas to the table for productive, solution-oriented discussions!

    TABLE 6 (theatre stage): The Ever-Changing Evolution of the SoCal Apparel & Accessory Industry - Tom Rom, Co-founder & Creative Director, Edikted & Tom Keefer, General Manager, The New Mart

    The New Mart is a central hub in Los Angeles' fashion industry, housing over 500 brands and more than 100 showrooms. For nearly one century, The New Mart has served as a significant platform for promoting World-Class Apparel and Accessory brands showcasing their products and connecting with retail buyers. Its prime location in the heart of the Los Angeles Fashion District makes it a vital destination for fashion professionals, offering engagement with a diverse array of brands and industry leaders. In this presentation, Tom will highlight the changing landscape of the Los Angeles Apparel industry showing how The New Mart has evolved from an apparel manufacturing building to a wholesale apparel showroom destination

    TABLE 8 (theatre stage): Unlocking Incremental Customer Revenue & Growth: A Roundtable on Post-Transaction Engagement - Manu Mathew, CEO, Cohora

    Join us for a collaborative roundtable discussion on how e-commerce brands can unlock up to 30% more revenue from their existing customer base by focusing on post-transaction engagement. We'll dive into key strategies for activating, optimizing, and measuring customer interactions beyond the sale—driving growth through retention and loyalty. Cohora’s approach to turning post-purchase experiences into long-term customer value will be a central theme, but we encourage all participants to share their challenges, experiences, and insights. Let’s exchange ideas on how to turn loyal customers into your brand’s most valuable asset

    TABLE 9 (theatre stage): Converge - TBD

  • Let the liquor flow with Black Crow AI!

  • 1-1 Meetings Fully Booked - to learn more, contact annabel@joingrow.com

    Whether you're looking to discuss specific eCommerce challenges, explore partnership opportunities, or seek advice on scaling your online revenue, GROW's 1-1 meetings ensure personalized and productive conversations - every time.

    GROW aligns your specific needs with top technology providers in a focused, private setting; make the most out of your time by connecting directly with trusted providers who will drive your brand forward. Additionally, lunch is served in the exhibit hall, allowing you to explore the latest tech and innovations in the eComm space.